The Story
No stranger to the luxury fashion space, internationally renowned brand Hugo Boss expanded into new territory with their collaboration with the NBA. The collection's pieces featured vibrant remixes of the official NBA and team's logos and these graphics served as the building blocks of the campaign's aesthetic.
Services Utilized:
Creative Direction, Motion Graphics, Copywriting
Services Utilized:
Creative Direction, Motion Graphics, Copywriting
My Story
Thiiird Story is an independent creative practice by Robert Earl Allen III, specializing in high-level creative direction, AI production pipelines, and elevated Shopify builds for forward-thinking brands.
Thiiird Story is an independent creative practice by Robert Earl Allen III, specializing in high-level creative direction, AI production pipelines, and elevated Shopify builds for forward-thinking brands.
Select Clients
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Thiiird Story is an independent creative practice by Robert Earl Allen III, specializing in high-level creative direction, AI production pipelines, and elevated Shopify builds for forward-thinking brands.
The creative practice of Robert Earl Allen III. © Thiiird Story 2026. Based in Brooklyn, working worldwide. The creative practice of Robert Earl Allen III. © Thiiird Story 2026. Based in Brooklyn, working worldwide.
The creative practice of Robert Earl Allen III. © Thiiird Story 2026. Based in Brooklyn, working worldwide. The creative practice of Robert Earl Allen III. © Thiiird Story 2026. Based in Brooklyn, working worldwide.